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Google Ads Account Health Check

10 questions about your account. Answer honestly even if the answer is "I don't know." That answer tells us the most.

0 / 10 answered

Question 1 of 10

Do you know your current cost per booked job from Google Ads?

Not cost per click or cost per lead the actual cost to get a job on the books.

Yes I track it and know the number

+10

I track leads but not whether they actually booked

I don't know I rely on my agency's reports

Question 2 of 10

Are phone call conversions being tracked in your Google Ads account?

Check Tools → Conversions. Look for a conversion action that tracks phone calls specifically.

Yes calls are tracked and I can see them in my conversions

+10

I think so but I'm not sure if it's set up correctly

No or I don't know

Question 3 of 10

When did you last review your Search Terms report?

This shows the actual searches triggering your ads, not just the keywords you're bidding on.

This week I check it regularly

+10

Last month or so

Never or I don't know what that is

Question 4 of 10

Do you have a negative keyword list active on your campaigns?

Negative keywords block your ads from showing on irrelevant searches like "how to fix a drain myself."

Yes I have a shared negative keyword list with 20+ terms

+10

A few negatives but nothing systematic

No or I don't know

Question 5 of 10

What bid strategy are your campaigns running on?

Check your campaign settings. The right strategy depends on how many conversions you get per month, not what sounds most advanced.

Maximise Conversions, Target CPA, Target ROAS or Maximise Conversion Value and I have 30 or more conversions per month

+10

One of those strategies but fewer than 30 conversions per month

Manual CPC or I genuinely don't know

Question 6 of 10

Are your ads sending traffic to a dedicated landing page or your homepage?

A landing page is built for one specific service or campaign. A homepage tries to do everything.

Dedicated landing pages each campaign has its own page

+10

Service pages on my website not the homepage but not purpose-built

My homepage all ads go to the same place

Question 7 of 10

Are you sending booked jobs or closed revenue back into Google Ads as offline conversions?

This is when you tell Google which leads actually became paid jobs so it finds more customers like them, not just more leads.

Yes closed jobs and revenue are imported back into Google Ads

+10

I've heard of it but it's not set up

No Google only knows about leads, not whether they booked

Question 8 of 10

Does your account have call assets and sitelink assets active?

Formerly called extensions. Assets add your phone number and additional links directly to your ad and increase click-through rate at no extra cost.

Yes call assets, sitelinks, and callouts are all active

+10

Some assets are set up but not all

No assets set up or not sure

Question 9 of 10

Does your budget run out before the end of the day on most days?

Check Campaigns → look for the "Limited by budget" status. Running out of budget means you're invisible for part of the day.

No my budget lasts the full day

+10

Sometimes depends on the day

Yes it hits the limit most days / I don't know

Question 10 of 10

Has anyone reviewed your account for wasted spend in the last 60 days?

This means actively checking search terms, pausing non-converting keywords, and adjusting bids not just reading a monthly report.

Yes my account is actively optimised every week

+10

My agency sends a monthly report but I'm not sure what changes are made

No. Campaigns are running but nobody is actively managing them

out of 100

What your answers show

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Service area (city / region)

Are you currently running Google Ads?

Yes, actively running Had campaigns, paused No, starting fresh

Biggest challenge with leads right now

Not enough leads Too many junk leads High cost per lead No visibility into ROI All of the above

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